Caterpillar Social Campaign

Role: Motion

During this project, I worked with the London based design studio, Grotesk. This was a huge social media campaign that included variations of models and around 150 deliverables. Grotesk allowed me complete creative control on how the content would transition from one scene to another, and after a range of experiments, we settled on this playful, glitchy, liquified look. We also worked on a more minimalist route to the campaign, which can be seen in the examples below.